Context
The Situation
The client is an innovative Indian company building smart storage and space optimization systems for residential and commercial clients. With a highly differentiated product and clear international ambitions, the company identified Japan as a high-priority market for strategic investment. They had no existing investor network in Japan and needed a trusted partner to run the full outreach process on their behalf.
Constraint
The Challenge
Japan's investment community does not engage with cold outreach. Deep relationship credibility, nuanced localized communication, and sharp sectoral fluency are prerequisites before any productive dialogue begins. The mandate was specific: identify and connect the client with well-aligned investors from within Japan's storage industry - not generalist funds, but senior decision-makers at organizations whose mandates genuinely aligned with smart storage and space optimization.
Approach
What Ewan Did
- 01
Researched the Japanese storage investment landscape using native Japanese business intelligence sources and sector-specific networks.
- 02
Identified and screened investor profiles within Japan's storage industry, filtering for precise strategic alignment and stage fit with the client.
- 03
Conducted all direct outreach in Japanese, introducing the client's compelling proposition to senior stakeholders at major storage organizations.
- 04
Coordinated and scheduled focused pitch meetings between the client's leadership and interested parties.
- 05
Managed follow-up communication and meeting facilitation through the full engagement cycle.
Outcome
Results
- 01
Six high-level investor meetings delivered - against a mandate of two.
- 02
Three of the six engagements converted into active investment discussions, with talks currently underway.
- 03
100% of the introductions came from within Japan's storage sector - major industry players, with no generalist contacts.
Client Testimonial
“We came in expecting two conversations. Ewan got us six, and three are still active.”