Context
The Situation
Corneal blindness affects populations worldwide, and the client needed specific data points on its prevalence in China - including total patient numbers and prevalence as a percentage of the population. These metrics were essential for the client's next phase of market planning in the ophthalmology corridor.
Constraint
The Challenge
There is no single official statistics source that provides exact figures for every requested data point. Available information is scattered across websites, reports, and regional sources, making it difficult to navigate without duplicating or contradicting findings.
Approach
What Ewan Did
- 01
Assembled a dedicated research team with clear ownership of each data point.
- 02
Implemented deduplication checks so overlapping sources did not inflate or repeat findings.
- 03
Collected intelligence through calls in China and verified website and published sources.
- 04
Merged all findings into a collective file with uniform formatting and alignment.
- 05
Translated graphs and images attached to each data point for consistent client review.
Outcome
Results
- 01
The client received precise information on every requested corneal blindness data point.
- 02
Deliverables were formatted consistently and delivered within the agreed timeline.
- 03
The research cleared the path for the client's next goal in their corneal blindness market program.